Immotion Group PLC – New ImmotionVR location
Immotion Group Plc announce that it has opened a new ImmotionVR location at Xscape Yorkshire, Castleford.
The Company now has three ImmotionVR experiences in operation, following the installation of ImmotionVR, Bristol last year and ImmotionVR, Manchester in June. This roll out is in line with the Company’s strategy to build its suite of owned and operated sites within shopping centres and family entertainment destinations across the UK.
This is one of three revenue streams identified by the company to facilitate its vision to become a leading participant in the ‘Out of Home’ VR experience market by creating and publishing high quality VR content and combining it with its VR motion platforms to create truly immersive experiences.
The family-focused entertainment and leisure attraction, Xscape Yorkshire, welcomed 4.2 million visitors in 2017. Xscape Yorkshire also has an average 4.5 out of 5 rating on consumer website TripAdvisor.
Martin Higginson, Executive Chairman of Immotion, said: “We are rapidly delivering on our strategy and are very proud to have delivered our third ImmotionVR centre in just seven months. We are delighted to partner with Xscape Yorkshire, which provides great family entertainment to the people of Yorkshire and beyond. We hope that this latest ImmotionVR site delivers the same fun and great ratings that we have seen in Bristol and Manchester as we continue to build the business across the UK, Europe and USA in what is an exciting, fast growing market.”
Jason Warren, Xscape Yorkshire General Manager, said: “ImmotionVR has filled the gap for quality virtual reality experiences at Xscape. It’s a fantastic addition to our line-up and is sure to be a hit with our customers, both big and small.”
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